Photo credit: Psychology Today
This post is written by Debbie Watkins, SBI Resident Adviser for the bKash project in Bangladesh.
You may or may not have read the underground classic “The Goal” – a novel by Eli Goldratt that manages to make Just-in-Time manufacturing both understandable and entertaining. In the book, the main character, Alex Rogo, is a production manager whose plant is facing closure. A chance meeting with a previous associate, Jonah, and their subsequent long-distance discussions, enables Alex to identify the root of the problems and thus turn the plant’s fortunes around.
Jonah provides guidance not by giving answers, but by asking Alex questions – and by working through the answers to these questions with his colleagues, he is able to gain a deep understanding of the way in which demand-driven manufacturing works, and where his plant is failing. One of the first questions that Jonah asks him is, “What the goal of your company?” After a few false starts, Alex finally realises that the goal of his business is not to make things, or even to sell things – but to make (more) money. Continue reading
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