Is innovation the key to catching M-Pesa?

Is a second mobile money revolution is brewing in Kenya? The Africa Report sees Equity Bank, partnered with Airtel in launching its own mobile banking platform, as M-Pesa’s first serious challenge since it was launched seven years ago. While the headline states that banks are ready to take on M-Pesa, it is important to note that the above partnership, as well as others in the article, highlight that banks and telcos are partnering together to challenge M-Pesa’s market dominance – a nod to how lucrative Kenya’s mobile money market has become.

Will lower prices on transfers be enough to pull some customers away from M-Pesa?

Read the piece here: http://www.theafricareport.com/East-Horn-Africa/mobile-money-banks-get-ready-to-take-on-m-pesa.html

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